Content Strategy & Journalism

A first look at Lapstone & Hammer

June 16, 2015 by leahrkauffman

Categories: Content Strategy & Journalism
Tags: lapstone and hammer, menswear, shopping

Espo-gate: My interview with the man who defaced the beloved Espo mural for Kurt Vile

June 3, 2015 by leahrkauffman

Here’s how I reported this story: On June 28, 2014 my good friend Najeeb sent me a text with a photo of a man whitewashing Espo’s Kurt Vile mural on Front street in Kensington. I took to twitter to share the photo and get some answers. Media outlets far and wide picked the story up. A few questions […]

Categories: Content Strategy & Journalism
Tags: espo, kurt vile, murals

Executive Producer, Philly.com

June 19, 2014 by leahrkauffman

Responsible for the production of content, traffic, and revenue associated with the entertainment, lifestyle, travel, and food sections of philly.com and digital extensions. Manages a team of digital content producers, aggregators, and reporters to cultivate a rich and engaging digital experience on philly.com.

Categories: Content Strategy & Journalism
Tags: digital content, journalism, philly.com

Rad-Girls.com

May 8, 2014 by leahrkauffman

Rad Girls is a celebration of spirited females who are constantly achieving, innovating, and inspiring. It is an ongoing conversation between empowered women. Most importantly, Rad Girls is about collaboration. It is about making sure that we actively light one other’s torches because we burn brighter together. Each week on our site you’ll find an […]

Categories: Branding and Art Direction, Content Strategy & Journalism
Tags: rad girls, rad-girls.com

John Oates Interview

March 20, 2014 by leahrkauffman

John Oates has always been about the music, as evidenced by the 18 studio albums released by duo Hall & Oates during their 34-year partnership and the four solo albums the Montgomery County native has released as a solo artist since 2002. I had the opportunity to interview the pop legend before their RRHOF induction. […]

Categories: Content Strategy & Journalism
Tags: hall and oates, hall and oates hall of fame, john oates, john oates interview, john oates philadelphia, philly.com

High Stakes: The essential guide to Philly’s next casino

August 21, 2013 by leahrkauffman

In September of 2013, I developed and produced for philly.com a microsite exploring the process and parties involved in the bid for Philadelphia’s last casino license. The package includes hard-hitting investigative pieces such as Gift horses: Slots players send $1.5 billion bouquet to Pa.’s race industry, and an infographic detailing how gaming revenue is distributed in the […]

Categories: Content Strategy & Journalism
Tags: philadelphia casino license

KAWS interview

April 15, 2013 by leahrkauffman

I had a rare opportunity to interview KAWS, one of the most influential contemporary artists of our time. KAWS was in Philadelphia to oversee the installation of his 16-foot sculpture inside 30th Street Station.

Categories: Content Strategy & Journalism
Tags: kaws, philadelphia, plinth project

A Silk of Souls

September 11, 2012 by leahrkauffman

Inspired by a Patti Smith lyric, Silk of Souls is simply a journal about experiences that I find beautiful.

Categories: Branding and Art Direction, Content Strategy & Journalism

Phrequency.com

September 11, 2012 by leahrkauffman

Launched in November of 2008, Phrequency.com was a Philly-based interactive publication with a focus on music, art and fashion. We’ve communicated hundreds of stories, executed more than 20 events, and formed lasting partnerships with Live Nation, vitaminwater, DrinkPhilly, Technically Philly, HAHA magazine, Uristocrat, and more. In 2012, Phrequency.com was rebranded as Things to Do Philly on […]

Categories: Branding and Art Direction, Content Strategy & Journalism

vitaminwater Artist Interviews

June 12, 2011 by leahrkauffman

vitaminwater wanted to create video content around the brand that focused on up and coming performance artists. I produced three sponsored artist interview segments for vitaminwater backstage during the 2011 Roots Picnic. The short segments featured Mac Miller, T Mills, and Nico’s Gun. Shot and Edited by Geno McDermott. Mac Miller T Mill

Categories: Branding and Art Direction, Content Strategy & Journalism, Video Content

The Onion: Philadelphia Franchise

March 11, 2011 by leahrkauffman

As a product manager at Philly.com, I launched The Onion franchise in Philadelphia. Coordinated with production, circulation, and advertising to print, distribute, and sell local sponsorships into The Onion. Implemented new workflows for content and production. Chose honor box locations. Created sales and marketing collateral. Planned and produced launch party for writers and advertisers. Circulation […]

Categories: Branding and Art Direction, Content Strategy & Journalism
Tags: philadelphia, the onion

Leah Kauffman

Digital content strategy, journalism, branding, events, and music

Archives: Content Strategy & Journalism